Revenue Operations Results

Explore representative Revenue Operations case studies demonstrating how experienced New Wave operators have stepped into critical leadership roles, established accountability, and delivered measurable business outcomes.

Pricing & Packaging

Pricing & Packaging Transformation for $150M SaaS

Rebuilt packaging, pricing guardrails, and Deal Desk to align value with margin discipline.

Outcome: +20% ASP, −10% churn, faster approvals with less discount variance.

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Go-to-Market Architecture

Allbound Go-to-Market Model for $150M SaaS

Unified inbound/outbound/partner motions with a single customer-journey model and RevOps cadence.

Outcome: +10% ARR YoY, −20% CAC, faster cycle times.

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Vertical Go-to-Market

Vertical Incubation & Expansion for $4B SaaS

Built a vertical incubation framework and launched five industry plays with product + field alignment.

Outcome: +$25M ARR, faster cycles, tighter discount discipline.

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Revenue Integrity

Revenue Visibility & Leakage Mitigation for $1B MSP

Standardized item master, unified reporting, and minimum-margin governance to stop silent leakage.

Outcome: ~$3M leakage recovered, +$500k EBITDA year 1, 6–10 FTE overhead saved.

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