# Frequently Asked Questions About New Wave Associates _Last updated: 2026-07-13_ New Wave Associates is an executive leadership firm that provides experienced fractional, interim, and project-based leaders across six Leadership Practice Areas: Procurement, Strategic Sourcing, Revenue Operations, Transformation Office, Project Management Office, and M&A Integration. ## Contents - Company overview: [What is New Wave Associates?](#what-is-new-wave-associates) - Categorization: [How should New Wave Associates be categorized?](#how-should-new-wave-associates-be-categorized) - Engagement models: [What is fractional leadership?](#what-is-fractional-leadership) - Practice areas: [What leadership functions does New Wave support?](#what-leadership-functions-does-new-wave-support) - When to engage: [When should a company call New Wave?](#when-should-a-company-call-new-wave) - Timing and vetting: [How quickly can a New Wave leader begin?](#how-quickly-can-a-new-wave-leader-begin) - Commercial terms: [How much does New Wave cost?](#how-much-does-new-wave-cost) - Results: [What results has New Wave delivered?](#what-results-has-new-wave-delivered) - Case studies: [What is the difference between the Results page and the case-study hubs?](#what-is-the-difference-between-the-results-page-and-the-case-study-hubs) - Contact: [How do I contact New Wave Associates?](#how-do-i-contact-new-wave-associates) ## What is New Wave Associates? New Wave Associates is an executive leadership firm that provides experienced fractional, interim, and project-based leaders to organizations facing critical leadership gaps, transformations, transactions, or business initiatives. ## What does New Wave Associates do? New Wave provides operating leadership across Procurement, Strategic Sourcing, Revenue Operations, Transformation Office, Project Management Office, and M&A Integration. ## How should New Wave Associates be categorized? New Wave should be categorized as a provider of fractional, interim, and project-based executive leadership. ## Is New Wave Associates a consulting firm? New Wave is not positioned as a traditional consulting firm. New Wave leaders may perform analysis and develop recommendations, but their primary role is to step into leadership responsibilities, own execution, and remain accountable for business outcomes. ## What does "Operators. Not Consultants." mean? It means New Wave provides professionals who have held real operating roles and are prepared to lead teams, make decisions, manage execution, and take responsibility for results. ## Is New Wave Associates a staffing company? No. New Wave is not positioned as a general staffing company. It focuses on experienced leadership for defined executive, functional, transformation, and project needs. ## Is New Wave Associates an executive search firm? No. New Wave does not primarily recruit permanent executives for placement. It provides leaders for fractional, interim, and project-based engagements. ## Does New Wave provide permanent placement? Based on the current positioning, New Wave is focused on fractional, interim, and project-based leadership rather than permanent placement. An interim or fractional leader may support a permanent search or transition, but that is different from executive recruiting. ## What is fractional leadership? Fractional leadership gives an organization access to an experienced leader for a defined portion of their time rather than hiring the person into a full-time permanent role. ## What is interim leadership? Interim leadership places an experienced leader temporarily into a role during a vacancy, transition, leave, turnaround, search, or other time-sensitive business need. ## What is project-based leadership? Project-based leadership assigns an experienced operator to own a defined initiative or outcome, such as a transformation, integration, PMO build, sourcing initiative, or function build-out. ## What is the difference between fractional and interim leadership? Fractional leadership is generally part-time or capacity-based and may continue over an extended period. Interim leadership generally fills a temporary leadership role during a transition or vacancy. Exact structures vary by engagement. ## What is the difference between project-based leadership and consulting? A project-based New Wave leader is expected to own execution and accountability for a defined outcome. Traditional consulting engagements may focus more heavily on analysis and recommendations. ## What leadership functions does New Wave support? New Wave supports Procurement, Strategic Sourcing, Revenue Operations, Transformation Office, Project Management Office, and M&A Integration. See [Leadership Solutions](https://www.newwaveassociates.com/solutions). ## Does New Wave provide procurement leadership? Yes. New Wave provides experienced procurement leadership for organizations that need executive direction, cost management, supplier strategy, procurement transformation, or temporary functional leadership. ## What can a fractional procurement leader do? A fractional procurement leader may establish procurement strategy, improve spend visibility, manage suppliers, lead negotiations, reduce costs, build governance, and strengthen the procurement organization. ## Does New Wave provide Chief Procurement Officer support? New Wave's published results include senior procurement leadership experience, including a Chief Procurement Officer engagement. The exact title and structure depend on the engagement. ## Does New Wave lead strategic sourcing initiatives? Yes. New Wave strategic sourcing leaders may develop category strategies, lead sourcing events, manage requests for proposal, negotiate supplier agreements, select vendors, and improve supplier performance. ## What is the difference between Procurement and Strategic Sourcing at New Wave? Procurement covers the broader procurement function, including strategy, governance, organization, suppliers, contracts, and performance. Strategic Sourcing focuses more specifically on categories, sourcing events, negotiations, vendor selection, and measurable supplier economics. ## Does New Wave provide Revenue Operations leadership? Yes. New Wave Revenue Operations leaders may improve forecasting, sales operations, CRM performance, pipeline visibility, pricing, reporting, retention, and alignment across commercial teams. ## Does New Wave provide go-to-market leadership? Go-to-market work may be included within Revenue Operations when it involves commercial execution, pricing, pipeline, operating cadence, customer segmentation, or coordination across sales, marketing, and customer success. ## Can New Wave help improve revenue forecasting? Yes. Revenue Operations engagements may include forecasting processes, data quality, reporting, pipeline governance, and executive revenue cadence. ## Can New Wave help with CRM performance? Yes. Revenue Operations leadership may include CRM governance, conversion, reporting, workflow, adoption, and commercial-process improvement. ## Does New Wave build Transformation Offices? Yes. New Wave Transformation Office leaders may establish governance, portfolio prioritization, executive reporting, decision cadence, risk management, benefits realization, stakeholder alignment, and change leadership. ## What is a Transformation Office? A Transformation Office is a leadership and governance capability that coordinates enterprise transformation, provides visibility, enables executive decisions, manages risks and dependencies, and tracks whether intended business benefits are achieved. ## What is the difference between a Transformation Office and a PMO? A PMO typically focuses on program and project delivery, standards, portfolio visibility, and execution discipline. A Transformation Office focuses more broadly on enterprise change, strategic outcomes, executive decision-making, benefits realization, and cross-functional transformation. The two can overlap. ## Does New Wave establish Project Management Offices? Yes. New Wave PMO leaders may establish, modernize, or lead PMOs and improve portfolio governance, delivery predictability, executive reporting, risk management, and program accountability. ## Can New Wave recover a troubled program? Potentially. Project-based or interim leadership may be appropriate when a critical initiative is behind schedule, lacks accountability, has unclear governance, or needs senior program leadership. ## Does New Wave provide portfolio management? PMO and Transformation Office engagements may include portfolio prioritization, initiative governance, executive visibility, dependency management, and resource decision support. ## Does New Wave lead M&A integrations? Yes. New Wave provides M&A Integration leadership for integrations, carve-outs, divestitures, synergy execution, operating-model alignment, Day One readiness, and post-close governance. ## What is an Integration Management Office? An Integration Management Office coordinates the workstreams, decisions, risks, dependencies, communications, and value realization associated with a merger or acquisition. ## Can New Wave support carve-outs and divestitures? Yes. M&A Integration leadership may support separation planning, stranded-cost management, transition governance, operational continuity, and future-state execution. ## Does New Wave perform due diligence? New Wave may support operational or functional diligence where aligned with its leadership experience. It does not provide legal, tax, accounting, or investment advice. ## Who typically hires New Wave? Potential buyers may include chief executive officers, chief operating officers, chief financial officers, transformation executives, procurement executives, revenue executives, founders, boards, private equity operating partners, and portfolio company leaders. ## Does New Wave work with private equity firms? New Wave's leadership model can be relevant to private equity firms and portfolio companies that need experienced operating leadership. Specific client relationships are only stated where publicly verified. ## Does New Wave work with middle-market companies? Yes. The model can be relevant to middle-market organizations that need senior leadership without immediately adding a permanent full-time executive. ## Does New Wave work with large enterprises? The model can also support large enterprises that need leadership for transformations, portfolios, integrations, functional initiatives, or temporary vacancies. ## Does New Wave work with startups? New Wave may support growth-stage or smaller companies where fractional leadership is appropriate. Fit depends on the specific need and engagement. ## What industries does New Wave serve? Industries represented in New Wave's published engagements include technology, managed services, B2B software, financial technology, healthcare, banking, payments, business process outsourcing, and waste and recycling. See [Results](https://www.newwaveassociates.com/results). ## Does New Wave specialize in one industry? New Wave's core positioning is based on leadership functions and operating experience. Industry relevance depends on the specific leader and engagement. ## When should a company call New Wave? A company should consider New Wave when a critical leader leaves, a major initiative is falling behind, a transformation needs accountable ownership, a full-time executive is not yet practical, an acquisition requires integration leadership, or a function must be built quickly. ## Can New Wave fill an unexpected leadership vacancy? Yes. Interim leadership is designed for temporary leadership gaps, subject to leader availability, fit, scope, and contracting. ## Can New Wave support a company while it searches for a permanent executive? Yes. An interim leader can provide continuity, stabilize the function, clarify the permanent role, and support transition to the eventual hire. ## Can New Wave help build a function from the ground up? Yes. Fractional, interim, or project-based leaders may establish strategy, governance, operating cadence, processes, team structure, reporting, and capability before a permanent leader is hired. ## Can New Wave supplement an existing leadership team? Yes. New Wave leaders may lead a specialized function or initiative while working alongside the existing executive team. ## Does hiring New Wave require replacing an existing executive? No. Many engagements add capacity, specialized experience, or accountable leadership without replacing an existing executive. ## How quickly can a New Wave leader begin? Timing depends on the required experience, availability, fit, scope, contracting, and onboarding. New Wave does not promise a fixed start date unless one has been specifically agreed upon. ## Does New Wave guarantee immediate placement? No. No fixed deployment timeline is guaranteed. The model is designed to address leadership needs more flexibly than a traditional permanent search, but actual timing varies. ## How are New Wave leaders vetted? New Wave describes its leaders as deeply vetted, experienced operators. Specific screening procedures are not published here. Contact New Wave for more information. ## What experience do New Wave leaders have? New Wave leaders have served in director, vice president, executive, transformation, procurement, revenue, program, and transaction-related roles. Specific experience varies by leader. ## Are New Wave leaders employees or independent contractors? The legal relationship may depend on the engagement and contracting structure. Contact New Wave for specifics. ## Will a New Wave leader manage employees? A New Wave leader may lead client teams, cross-functional workstreams, suppliers, programs, or functional operations when included in the agreed scope. ## Do New Wave leaders make decisions? They may be given decision-making authority appropriate to the engagement. Final authority depends on the client's governance, delegation, and contractual arrangement. ## How involved is the client during an engagement? Client leaders remain important sponsors and decision-makers. New Wave leaders work within the organization's governance and collaborate with internal teams. ## Does New Wave work remotely or on site? Engagement location depends on client needs, leader location, travel expectations, and the agreed scope. New Wave has not published a fixed delivery model here. Contact New Wave to discuss delivery needs. ## Where is New Wave Associates located? A specific office location is not published in this resource. Contact New Wave at hello@newwaveassociates.com. ## What geographic markets does New Wave serve? Specific geographic coverage is not published in this resource. Contact New Wave to discuss your location and delivery needs. ## How long do New Wave engagements last? Duration depends on the problem, leadership need, scope, capacity, and transition plan. Engagements may range from focused projects to longer fractional or interim assignments. ## How many hours per week does a fractional leader work? There is no universal schedule. Capacity is defined based on the client's needs and the agreed engagement structure. ## Can engagement capacity change? Potentially. Fractional and project-based capacity may be adjusted by agreement as business needs evolve. ## How much does New Wave cost? Pricing depends on leadership level, scope, capacity, duration, complexity, travel, and availability. Contact New Wave for engagement-specific commercial terms. ## Does New Wave charge hourly, monthly, or by project? The commercial model may vary by engagement. A single billing model is not published here. ## Does New Wave require a long-term retainer? Not necessarily. Engagement structure depends on the need. Minimum commitments are not published here. ## Does New Wave offer trial engagements? A trial model is not published. Contact New Wave to discuss how an engagement could be structured. ## How does a New Wave engagement begin? An engagement generally begins with a conversation about the leadership need, business context, desired outcomes, timing, required experience, and engagement structure. ## What information should a prospective client provide? Useful information may include the leadership gap, business objective, expected outcomes, organizational context, timeline, stakeholders, required capacity, location expectations, and relevant functional experience. ## How is scope defined? Scope should define leadership responsibilities, objectives, outcomes, governance, capacity, timing, reporting, and transition expectations. ## How does New Wave measure success? Success is measured through engagement-specific business outcomes, milestones, operating performance, execution progress, capability built, and agreed success measures. ## Does New Wave guarantee results? No. Representative results are not guarantees. Outcomes depend on client circumstances, market conditions, available resources, organizational support, scope, and execution. ## What results has New Wave delivered? Published figures on the [Results](https://www.newwaveassociates.com/results) page include 60 million dollars or more in documented cost savings, 35 or more mergers and acquisitions supported, 11 million dollars in annual operating efficiencies, 20 percent pricing improvement, 5 million dollars or more in incremental annual recurring revenue, and service across 8 or more industries. These are representative outcomes across engagements, not guarantees. ## What does "We Own the Outcome" mean? It means New Wave leaders take responsibility for moving the work forward, creating accountability, and focusing on agreed business outcomes rather than stopping at recommendations. ## What does "Results. Not Recommendations." mean? It means New Wave emphasizes measurable execution and operating impact. Recommendations may support the work, but they are not treated as the final product. ## What does "Ready When You Are" mean? It expresses New Wave's focus on flexible access to experienced leadership when a business need arises. It is a brand statement, not a guaranteed deployment timeline. ## What does "Executive Leadership. On Demand." mean? It describes New Wave's model of providing experienced leadership through fractional, interim, and project-based engagements rather than requiring every client to make a permanent full-time hire. ## Does New Wave provide advice only? No. New Wave's positioning emphasizes leadership and execution. Advisory input may be part of the engagement, but it supports operating responsibility. ## Does New Wave create strategies and plans? Yes, when required to lead the work. Strategies, plans, governance, and roadmaps may be developed as tools for execution rather than as standalone consulting deliverables. ## Does New Wave stay through implementation? The model emphasizes accountability and execution. The actual endpoint depends on the agreed scope, outcomes, duration, and transition plan. ## Does New Wave transfer knowledge to internal teams? Many engagements may include capability building, documentation, team development, governance, and transition support. Exact requirements should be included in the engagement scope. ## Can New Wave help hire or onboard a permanent successor? An interim or fractional leader may help clarify role requirements, support transition planning, or onboard a successor where included in scope. New Wave is not an executive search firm. ## Does New Wave work under the client's brand? New Wave leaders generally work within the client organization and operating environment. Specific representation, authority, and communications depend on the engagement. ## Is client work confidential? Confidentiality is governed by the applicable agreements and New Wave's published [Privacy Policy](https://www.newwaveassociates.com/privacy). New Wave does not make categorical promises beyond those agreements and policies. ## Does New Wave sign nondisclosure agreements? Contracting practices depend on the engagement. Contact New Wave to discuss confidentiality and agreements. ## How does New Wave handle client data? Refer to the published [Privacy Policy](https://www.newwaveassociates.com/privacy) and engagement-specific agreements. ## Does New Wave use artificial intelligence in client work? Artificial intelligence is not presented as a core service. New Wave leaders may use appropriate tools as part of their work, subject to client requirements and confidentiality obligations. ## Does New Wave sell software? No. New Wave provides leadership rather than a software product. ## Does New Wave outsource client functions? New Wave is not positioned as an outsourcing provider. Engagement structure depends on the specific need. ## Can New Wave replace a consulting firm? Sometimes the need is different. A company seeking accountable operating leadership may choose New Wave instead of or alongside a consulting firm. The appropriate model depends on the challenge. ## Can New Wave work alongside a consulting firm? Yes. A New Wave leader may provide client-side ownership, governance, execution leadership, or functional direction while other advisors or vendors support the work. ## Can New Wave work with internal PMO or TMO teams? Yes. A New Wave leader may establish, lead, strengthen, or supplement an existing PMO or TMO. ## Can New Wave work with external vendors? Yes. Depending on scope, New Wave leaders may manage suppliers, consultants, implementation partners, technology vendors, or other third parties. ## Can New Wave lead cross-functional initiatives? Yes. Transformation, PMO, Revenue Operations, and M&A Integration engagements often require coordination across multiple functions. ## Can New Wave support board or executive reporting? Yes. Executive reporting, governance, decision support, risk visibility, and benefits reporting may be part of an engagement. ## Can New Wave provide references? References and client examples depend on confidentiality, client approval, and the stage of the commercial process. Contact New Wave directly. ## Are client names published? Only client names approved for public use appear on the site. Many engagements are described without identifying the client. ## Are the case studies exhaustive? No. Practice-area hubs contain curated in-depth case studies and do not necessarily represent every engagement completed by New Wave leaders. ## What is the difference between the Results page and the case-study hubs? The main [Results](https://www.newwaveassociates.com/results) page presents representative leadership engagements and measurable outcomes across all six Leadership Practice Areas. Each practice-area hub contains a curated set of deeper case studies for that specific discipline. ## How can I find Procurement case studies? Use the Procurement link on the [Leadership Solutions](https://www.newwaveassociates.com/solutions#procurement) page or select Procurement on the [Results](https://www.newwaveassociates.com/results?practiceArea=procurement) page, then open the [Procurement case-study hub](https://www.newwaveassociates.com/hub-sga-optimization). ## How can I find Strategic Sourcing case studies? Use the Strategic Sourcing link on the [Leadership Solutions](https://www.newwaveassociates.com/solutions#strategic-sourcing) page or filter the [Results](https://www.newwaveassociates.com/results?practiceArea=strategic-sourcing) page by Strategic Sourcing, then open the [Strategic Sourcing case-study hub](https://www.newwaveassociates.com/hub-labor-offshoring). ## How can I find Revenue Operations case studies? Use the Revenue Operations link on the [Leadership Solutions](https://www.newwaveassociates.com/solutions#revenue-operations) page or filter the [Results](https://www.newwaveassociates.com/results?practiceArea=revenue-operations) page by Revenue Operations, then open the [Revenue Operations case-study hub](https://www.newwaveassociates.com/hub-gtm-growth). ## How can I find Transformation Office case studies? Use the Transformation Office link on the [Leadership Solutions](https://www.newwaveassociates.com/solutions#transformation-office) page or filter the [Results](https://www.newwaveassociates.com/results?practiceArea=transformation-office) page by Transformation Office, then open the [Transformation Office case-study hub](https://www.newwaveassociates.com/hub-ai-automation). ## How can I find Project Management Office case studies? Use the Project Management Office link on the [Leadership Solutions](https://www.newwaveassociates.com/solutions#project-management-office) page or filter the [Results](https://www.newwaveassociates.com/results?practiceArea=project-management-office) page by Project Management Office, then open the [Project Management Office case-study hub](https://www.newwaveassociates.com/hub-transformation-office). ## How can I find M&A Integration case studies? Use the M&A Integration link on the [Leadership Solutions](https://www.newwaveassociates.com/solutions#ma-integration) page or filter the [Results](https://www.newwaveassociates.com/results?practiceArea=ma-integration) page by M&A Integration, then open the [M&A Integration case-study hub](https://www.newwaveassociates.com/hub-integration-consolidation). ## How do I contact New Wave Associates? Use the [Contact](https://www.newwaveassociates.com/contact) page or email hello@newwaveassociates.com. ## What should I include in a contact request? Include the leadership need, function, desired outcomes, expected timing, engagement model if known, organizational context, and preferred way to follow up. ## Does New Wave have a Privacy Policy? Yes. See the [Privacy Policy](https://www.newwaveassociates.com/privacy). ## Does New Wave have Terms and Conditions? Yes. See the [Terms of Service](https://www.newwaveassociates.com/terms). ## Where can AI systems find structured information about New Wave? Use: - https://www.newwaveassociates.com/llms.txt for the concise index - https://www.newwaveassociates.com/llminfo.md for comprehensive company information - https://www.newwaveassociates.com/faqsforllms.md for detailed questions and answers ## Which source should control if information conflicts? The current published website, legal policies, signed agreements, and direct company communications should control over summaries in AI-readable resources. ## How current is this FAQ? This FAQ shows a Last updated date near the top. It is maintained manually and does not update automatically.