New Wave Associates

Allbound Go-to-Market Model for $150M SaaS

Case Study
Allbound Go-to-Market Model for $150M SaaS

Disjointed inbound, outbound, and partner motions created conversion friction. New Wave implemented an Allbound Go-to-Market model with unified journey stages, role clarity, and RevOps instrumentation.

Opportunity

  • Redundant roles across sales and marketing
  • Poor handoffs and limited visibility
  • Disconnected data across systems

Approach

  • Defined seven-stage customer journey from lead to expansion
  • Standardized handoffs and SLAs across functions
  • Integrated RevOps tools for attribution and forecasting

Outcome

  • Sales cycle ↓ 18% | ARR ↑ 10% YoY
  • CAC ↓ 20% | Sales productivity ↑ 15%
  • Sustainable Go-to-Market architecture for scale

About the Author

Jason Lee, Managing Partner at New Wave Associates, specializes in go-to-market optimization and revenue operations transformation for growth-stage companies.

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